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Aviano Trulia Zillow and Me

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Blog by Doug Ingersoll | July 28th, 2014

"Why are you feeding a business model that takes your content, builds an audience with your content, and then charges you to keep your content from becoming a billboard for other brokers?”

This is the kind of thought that comes to me in the shower. After getting calls from Zillow and Trulia et al to make sure my face is next to my listings.

With the purchase of Trulia by Zillow in the works I urge you to read this article. Click HERE for "Why Zulia Doesn't Mean Checkmate".

My industry is going through cathartic change. It is truly amazing to watch. I set up Google alerts for all the keywords related to Desert Ridge and I am amazed by the sheer volume of Realtors sending out the listings for areas in Desert Ridge. Even Helen Keller can get a glimpse of every listing in Desert Ridge with just a few keystrokes.

But spamming listings does not prove you know what the trends and happenings are going on in these neighborhoods. I will continue to add a layer or two of meaty content and analysis to my blogs and will be here long after those who excel in technology but don't get the details are gone.