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Google Page Rankings

I was reading this article from Broker/Agent News on google and how they are changing the way they do page rankings for websites. I decided to check where blogaviano is if you type in "aviano real estate" in the search box. Holy Cow; it is the 3rd one on the first page. Not bad for one guy doing this for an hour before his kids get up in the morning!

But take a look at the other websites that are above and below and that is the real surprise. Maybe we jumped in the page rankings because there is relevant, fresh content almost daily about Aviano and the real estate market. The websites above and below blogaviano are high cost with canned pre-made generic content. What they all sport are MLS search capabilities that look alot nicer than my basic searches but also cost more. The other thing that caught my eye was the level of cheesiness and gimmiks on some of these other sites. A wise man told me when I started in this business that "people work with who they want to work with", i.e. friends, etc. no matter how good or bad they are at this. So, in essence, this website is a filter for me as folks that read it know my approach and way of business before they even contact me. There are others that look at the other websites and see the blinking letters and secret neighborhood reports and find that alluring. If that last sentence didn't describe you and your still reading, thanks for being here. I will be until my 5 year old son goes to college!

This is from Stuart Crawford, one of the Mortgage guys we work with. Stuarts weekly emails are insightful and help me understand how his business works. Here is an interesting look at the factors that impact interest rates:

Good Afternoon,

I hope you had a good weekend.

World events overshadowed domestic news reports in driving mortgage rates last week. The disaster in Japan and the violence in the Middle East helped push mortgage rates a little lower.  

The current environment is rare in that unrelated events in different parts of the world are exerting such a strong influence on US mortgage rates.  While global economic growth rates are always a significant factor, they generally shift at a gradual pace.  What makes the disaster in Japan so unusual is that it produced a very abrupt decline in the economic outlook for Japan. Slower economic growth in Japan will likely contribute to slower US growth, which is favorable for mortgage rates.  Uncertainty in the Middle East is also favorable for mortgage rates, as it leads to higher oil prices which slow economic growth.  Changing conditions in the Middle East pushed rates in both directions last week as violence increased in Bahrain, but may be diminishing in Libya.

A  normally busy week with a packed economic calendar, and a Fed meeting last week, was pushed to the background by the news from these other countries.  The week's generally stronger than expected economic data might otherwise have caused mortgage rates to move higher (just another ‘real life’ example on how difficult it is to predict mortgage rates).  

Please let me know if you have any questions, or if there is anything I can do for you.

Thank you for your continued support, have a productive week.

Sincerely,

Stuart M Crawford
Branch Manager
Senior Mortgage Banker
The Crawford Team
V.I.P. Mortgage, Inc.
8722 E San Alberto Dr, Ste 100      
Scottsdale, AZ 85258    
Phone:   480-776-2954
scrawford@vipmtginc.com


Tags:aviano,desert ridge,phoenix,real estate,villages at aviano,fireside,Arizona,short sale,foreclosure,fireside at desert ridge,Toll Brothers,pulte del web,bella monte. Information and pictures supplied by MLS and deemed reliable but not guaranteed. Proud to wake up, live and work in the great State of Arizona.

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